Under present conditions, people are preoccupied with consumer goods not because they are brainwashed but because buying is the one pleasurable activity not only permitted but actively encouraged by our rulers. The pleasure of eating an ice cream cone may be minor compared to the pleasure of meaningful, autonomous work, but the former is easily available and the latter is not. A poor family would undoubtedly rather have a decent apartment than a new TV, but since they are unlikely to get the apartment, what is to be gained by not getting the TV?
In countries where breast-feeding has stopped, more smoking will automatically be there. That's why the West smokes more than the East - because no mother is ready to give her breast to the child because the shape is lost. So in the West smoking is increasing more and more; even small children are smoking.