It's about creating a product or service so good that people will pay for it. Now 30 years … - Anita Roddick

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The mystic lives and looks; and speaks the disconcerting language of first-hand experience.

Anita Roddick

It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2. 045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!

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If you think you're too small to have an impact, try going to bed with a mosquito.

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I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.

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You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.

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If you do things well, do them better. Be daring, be first, be different, be just.

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