There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.
The creative process for a musician is very different than for a filmmaker. I have an idea and I can pretty much execute it. As old as I am now and as long as I've been doing it, I can pretty much get it done in a week. While a filmmaker has a great idea that should be out tomorrow, but he has to go through this process of getting financing, then selling it, then casting. I've always been in awe of filmmakers and their patience in realizing their vision because I could never do that.