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A conscience is that still small voice that people won't listen to.

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Alexey Brodovitch

It is the photographer's decision at the two levels of seeing the picture - when it is shot and when it is chosen and printed that determines his personal style.

Decision, Determines, Personal, Photography, Seeing, Two
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The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.

Butterfly, Creative, Eight, Life, Productive, Years

There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.

Contrast, Feelings, Maintained, Man, Men, Simple

Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.

Everyday Things, Interesting, Photography, Quality, Relationship, Ways

The best way to achieve surprise quality is by avoiding cliches.

Achieve, Quality, Surprise, Way

It is the end result that counts.

Counts, Ends, Photography, Result, Results
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