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Alexey Brodovitch Biography

Alexey Brodovitch

Alexey Vyacheslavovich Brodovitch (also Brodovich; Russian: Алексе́й Вячесла́вович Бродо́вич, Belarusian: Аляксей Брадовіч; 1898 – April 15, 1971) was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1934 to 1958.

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Alexey Brodovitch Quotes

The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence behind the camera.

Feelings, Photograph, Photography, Psychological, Views

Astonish me! (Instruction to photographers)

Astonish, Instruction, Photographer, Photographers

When the novice photographer starts taking pictures, he carries his camera about and shoots everything that interests him. There comes a time when he must crystallize his ideas and set off in an particular direction. He must learn that shooting for the sake of shooting is dull and unprofitable.

Cameras, Carries, Direction, Ideas, Photography, Sake

It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph.

Emotion, People, Photography, Surprise, Vision

Imitation is the greatest danger of the young [artist].

Artist, Danger, Greatest, Imitation

There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.

Contrast, Feelings, Maintained, Man, Men, Simple

The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention - by surprise.

Age, Bored, Photographer, Public, Quality

If you know yourself, you are doomed.

Doomed, Know, Know Yourself, Knows

It is the photographer's decision at the two levels of seeing the picture - when it is shot and when it is chosen and printed that determines his personal style.

Decision, Determines, Personal, Photography, Seeing, Two

It is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will command attention and have surprise quality.

Attention, Photography, Quality, Responsibility, Way

If you see something you have seen before, don't click the shutter.

Clicks, Photography, See, Seen, Shutter, Shutters

Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.

Everyday Things, Interesting, Photography, Quality, Relationship, Ways

What is good today may be a cliche tomorrow.

Fashion, Good, May, Today, Tomorrow