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If a pig goes upon the threshing-floor, or a field, or a garden, and the owner of the meadow, or the field, or the garden smites it so that it die, he shall give it back to its owner; but if he does not give it back, he becomes a thief.

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Alexey Brodovitch

It is the unexpected and the surprise quality of a personal vision, rather than the emotion, which make people respond to a photograph.

Emotion, People, Photography, Surprise, Vision
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The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for more than eight or ten years.

Butterfly, Creative, Eight, Life, Productive, Years

There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.

Contrast, Feelings, Maintained, Man, Men, Simple

Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture or through the human interest of the situation photographed or by calling our attention to some commonplace but fascinating thing we have never noticed before or it can be achieved by looking at an everyday thing in a new interesting way.

Everyday Things, Interesting, Photography, Quality, Relationship, Ways

The best way to achieve surprise quality is by avoiding cliches.

Achieve, Quality, Surprise, Way

It is the end result that counts.

Counts, Ends, Photography, Result, Results
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