The easiest way to figure out who the customer is in an online space is to figure out … - Douglas Rushkoff

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Once you accept that we're all imperfect it's the most liberating thing in the world. Then you can go around making mistakes and saying the wrong thing and tripping over on the street and all that and not feel worried.

Douglas Rushkoff

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

Facebook, Mean, Paying, People, Space, Way

Same Author Quotes

Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever.

Commit, Email, Forever, Space

Digiphrenia - how technology lets us be in more than one place - and self - at the same time. Drone pilots suffer more burnout than real-world pilots, as they attempt to live in two worlds - home and battlefield - simultaneously. We all become overwhelmed until we learn to distinguish between data flows (like Twitter) that can only be dipped into, and data storage (like books and emails) that can be fully consumed.

Become, Book, Digiphrenia, Home, Real, Suffer

Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.

911, Air, Emergencies, Operators, People

Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.

Compatible, Demand, Departments, Fuss, Microsoft, Use

Unlike the Tea Party, who see themselves as the customers of government, people in the Occupy Wall Street movement understand that we are the government. Stated most simply, we are trying to run a 21st-century society on a 13th-century economic operating system. It just doesn't work.

Economic, Movement, Party, Running, Wall