By the time the traditionally male lexicographers become interested in looking at fashion words, their origins are lost in the mists of time.
The 'how' has a great effect on what we see. To say that 'what we see' is more important than 'how we see it' is to think that 'how' has been settled and fixed. When you realize this is not the case, you realize that 'how' often affects 'what' we see.