We have to go massively, like we did in the first Gulf War where we destroyed Saddam's ability to take Kuwait. We need to have a coalition that will stand for nothing less than the total destruction of ISIS and we have to be the leader.
We're doing some very exciting, bold things, pioneering content on mobile and for broadband,. . . My vision is to say, as we take the strategy forward, we are doing it to deliver public remit. We're thinking less and less about C4 and more about the brand family.