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My mother always told me that as you go through life, no matter what you do, or how you do it, you leave a little footprint, and that's your legacy.

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David F. D'Alessandro

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Buy, Enjoyable, Excuse, Human Nature, Nature
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Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Communicate, Consumers, Stuff, Want

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

Artistic, Follow, Persuade, Sense, Timing, Vision

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Consumers, Good, Highly, Identity, Stressed, Three

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Boredom, Dilute, Fall, General, Obscure, Two

The truth is the best brands, like the most interesting people, have a keen sense of self.

Interesting, Keen, People, Self, Sense
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