It is not easy to build a great brand. It takes leadership to persuade the rest of the … - David F. D'Alessandro

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If the biblical story is true, the kind of certainty proper to a human begin will be one which rests on the fidelity of God, not upon the competence of the human knower. It will be a kind of certainty which is inseparable from gratitude and trust

David F. D'Alessandro

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

Artistic, Follow, Persuade, Sense, Timing, Vision

Same Author Quotes

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Communicate, Consumers, Stuff, Want

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Consumers, Good, Highly, Identity, Stressed, Three

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Boredom, Dilute, Fall, General, Obscure, Two

The truth is the best brands, like the most interesting people, have a keen sense of self.

Interesting, Keen, People, Self, Sense

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Back, Balance, Brand, Favors, Manufacturer, Strong