Honour, cherish and nourish yourself.
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
The salability of an item can often be improved while the value itself remains unchanged.
Writing good ads is easy when you have something to say.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
I have an imagination because my life is so boring that my imagination lets me get off the reality of what's going on.
I hope that I have a body of work by the time that I'm done with all of this that I'm proud of. Certainly the cornerstone will always be Wonder Woman and I love her.
I only have two things in my life, my family and work. If there's any time left over, then I play sports.
Values can't just be words on a page. To be effective, they must shape action.