Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.
That's one of those questions where somebody says "would you like to see more women behind the camera?" And then it becomes I must have interrupted the interview to make a platform stance. But, no, I do believe it. In Australia, per capita, we've got a slightly more balanced and healthier statistic than here. I've only just started working more regularly with female ADs and its just a beautiful, different energy on set.
Consumers never complain about ads being too smart.
Charlie Rose is the ultimate ad.
Too many ads that try not to go over the reader's head end up beneath his notice.
I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
I did what I think a lot of entrepreneurs do. I started putting up a lot of ads on Craigslist for interns.
I'm gonna be a happy idiot and struggle for the legal tender. Where the ads take aim and lay their claim to the heart and the soul of the spender. And believe in whatever may lie in those things that money can buy, though true love could have been a contender
I never expected to be approached for an ad campaign.
All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.
Tota vita nihil aliud quam ad mortem iter est. The whole of life is nothing but a journey to death.
I'll tell you what I probably would prefer to happen less and less: actors that I know and respect in shampoo ads. Or modeling.
Properly practiced creativity can make one ad do the work of ten.
Traditional ad agencies have so much to unlearn.
Politico reports, multiple advisers to the Right To Rise super Pac concede privately that the $40 million spent on positive ads aimed at telling Bush`s story yielded no tangible dividends.
In the media, traditional media like print, we had boundaries. You know, we had spaces that ads didn't leave. They stayed where they were on the page. They didn't float around over the text. And we're kind of lost on the internet. We don't have any barriers. We have a demand for growth that is insistent.
Now I'm in a situation where I have to plan very far ahead because there are people who are selling ads, so I have to really know what I'm going to do months in advance. If something's taking me a little bit longer to research, that's not okay. I can't take longer. I have to just get it done.
There's a reason people run negative ads. . . it's because they work.
It was reported that Anna Kournikova is coming out with her own brand of deodorant. Apparently, the ads show Kournikova holding up her deodorant and saying now only her tennis game stinks.
When I was younger and bands were formed that way, out of friendships rather than anything else. It wasn't like we put up want ads.