Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your … - Jakob Nielsen

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I'm not a philosopher, Harry," [Michael] said. "But here's something for you to think about, at least. What goes around comes around. And sometimes you get what's coming around. " He paused for a moment, frowning faintly, pursing his lips. "And sometimes you are what's coming around.

Jakob Nielsen

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.

Human, Information, Jobs, Technology, Users

Same Author Quotes

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

Information, Memories, Memory, Minimize, Options, Use

The best Web sites are better than Reality.

Reality, Site, Sites, Web

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Errors, Fewer, Help, Mean, Simplicity

. . . the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Book, Humanity, Make, Simplicity, Sins

Users are not designers.

Design, Designer, Designers, Users