A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes … - Ivan Chermayeff

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Art can help a town by attracting a certain Bohemian population that adds life to the bars, character to the streets and a buzz to the name. Employers may then follow. But art can't do much if every town does it. There aren't enough Bohemians.

Ivan Chermayeff

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

Fashion, Long, Places, Trends, Word

Same Author Quotes

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Beings, Design, Idaho, Problem, Solution, Toward

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Come, Common Sense, Communication, Design, Forever, Tools

As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.

Care, People, Things, Trying, Understand, World

Sometimes there is simply no need to be either clever or original.

Clever, Design, Needs, Original, Simply

Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.

Design, Hands, Language, Obscure