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We demand to be coaxed and comforted, to be encouraged and gratified, so we choose a teacher who will give us what we crave for. We do not search out reality, but go after gratification and sensation.

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Robert Kraft

The greatest decisions I've made in my life are by instinct. I remember when I hired Bill I had a lot of people telling me it was a mistake. But he and I had established a rapport in '96 when he coached the secondary. You need a coach that understands economics, that understands the impact of the salary cap and how to make those difficult decisions that allow you to sustain success over the long term. I don't think there's anyone better than Bill at doing that.