I think people love to be noticed, they love to feel included. A lot of people are flattered if you, you know, if you make jokes about them, or I think because it means they're known.
I've got the greatest line in the world about the pope coming out in favor of contraception, and I don't dare use it. I don't even dare hint getting close because the moment you understand it, I'm in trouble. So it's something I've gotta contain and avoid bursting and so forth, and now you're frustrated because I've teased you with it.