Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the … - Jay Conrad Levinson

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What, I ask, drives me to disorder? How can I diagnose myself? All I feel, most immediately, is the most anguished need for physical love and mental companionship -

Jay Conrad Levinson

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Comprehend, Life, Marketing, Real, Tactics, Use

Same Author Quotes

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Change, Business, Perfect, Completely, Beginning

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Order, Decision, Needs, Build, Delivers

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Goal, Joy, Energy, Unconventional, Conventional, Achieving

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Breeds, Confidence, Consistency, Familiarity, Sales

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Mean, Opportunity, Marketing, Company, World