You ARE Zaphod Beeblebrox?' 'Yeah,' said Zaphod, 'but don't shout it out or they'll all want one. ' 'THE Zaphod Beeblebrox?' 'No, just A Zaphod Beeblebrox, didn't you hear I come in six packs?' 'But sir,' it squealed, 'I just heard on the sub-ether radio report. It said you were dead. . . ' 'Yeah, that's right, I just haven't stopped moving yet.
Ray Anderson
We need an honest bottom line. Today that bottom line is vastly subsidized. If anyone of us were paying the full cost of oil our bottom lines would be very different. If you internalize the cost of oil, look at the cost of the war in the Middle East or the cost of global warming for future generations, if you internalize those external costs and what you pay, that bottom line would look very different, what ever business you are in.
