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It was not apathy. It was an intelligent disinterest in those things that could have no bearing on one's existence.

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Alex Bogusky

If you have to fear something, fear mediocrity.

Fear, Ifs, Mediocrity
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Being a great company is the new brand.

Brand, Brands, Company, Great Company

The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play.

Business, Old, Pay, Play

Fear is the mortal enemy of creativity, innovation, and happiness.

Creativity, Innovation, Enemy, Fear, Mortal

I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.

Exert, Fighting, Ideas, Real, Say, Stories

I'm convinced that the greatness that matters more is the greatness people achieve through helping each other, through collaborating, more than the greatness that's achieved by grabbing all you can or getting all you can or building all you can.

Convinced, Greatness, Helping, Matter, People
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