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The Hell of Regret He who wins the race cannot run with the pack. And once you get out you can't come back, because caged lions don't mate with free ones! If ever you are going to win, you must forsake the social construct of the cage and all the cage dwellers.

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David F. D'Alessandro

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

American, Misunderstood, Strong, Use, Widely
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Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Communicate, Consumers, Stuff, Want

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

Artistic, Follow, Persuade, Sense, Timing, Vision

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Consumers, Good, Highly, Identity, Stressed, Three

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Boredom, Dilute, Fall, General, Obscure, Two

The truth is the best brands, like the most interesting people, have a keen sense of self.

Interesting, Keen, People, Self, Sense
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