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Were I asked, what is a fairytale? I should reply, Read Undine: that is a fairytale.

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Sam Walton

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

Difference, Differences, Important, Two, Words, Wrote
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There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Boss, Business, Chairman, Everybody, Inspirational, Money

You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

Change, Encouraging, Front, One Time, Succeed

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.

Motivational, Leadership, Educational, Boost, Personnel, Way

The goal as a company is to have customer service that is not just the best, but legendary.

Inspirational, Business, Loyal Customers, Goal, Legendary, Company

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

Inspirational, Stopping, Care, Communicate, Associates, Know
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