I remember looking at my dad and wanting to understand him. I didn't want to just write the guy off. He was lost. I can't speak specifically in terms of why and how he got to where he was - that was his journey. All I can tell you is, he was overwhelmed by life. . . My mother basically did all the work, and then they got separated and I didn't see him for a long time. He didn't try to help the family financially or spiritually, and I lived with the effects of the chaos.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand. " I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.