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The 1960s was probably the first time in history that young people were recognized as a big group of consumers and as a commercial proposition for Madison Avenue. Advertising played a major role in creating the ethos of that era - the idea that, "Here it is, and you can have it now. " I know that many kids thought that the ethos of the 1960s was due to their own peculiar virtues, but, in fact, it had a lot to do with the realities of the marketplace and commerce.

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David A. Bednar

Let me recommend that periodically you and I offer a prayer in which we only give thanks and express gratitude. Ask for nothing; simply let our souls rejoice and strive to communicate appreciation with all the energy of our hearts.

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