We have a pretty ambitious goal for the world. What we think will make the Web better. What we think will make all these businesses that integrate with us run more effectively. I think if we stay focused on doing that, that's really the main thing that we need to do.
Don't lie to anyone, but particularly don't lie to millennials. They just know. They can smell it. Be yourself: if you're old, be old. If you don't know anything about pop culture, don't pretend to know anything about pop culture. When you credit teenagers with intelligence and emotional sophistication, they respond intelligently and with emotional sophistication.