The principal advantage of the non-parental lifestyle is that on Christmas Eve you need not be struck dumb by the three most terrifying words that the government allows to be printed on any product: "Some assembly required. "
What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.