I am truly independently owned and operated.
Design is not just what it looks like and feels like. Design is how it works.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
You cannot mandate productivity, you must provide the tools to let people become their best.
Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.
Modesty needs to come from the heart.
I want to make a film about a factory worker.
You have to be able to laugh at yourself. That's what I tell Asian people all the time.
I know some of the best Dolly Parton jokes. I made 'em up myself.