For being able to use language was a critical skill that could carry one far. One could use it professionally, as a crafter of everything from political speeches to modern novels. One could use it personally, as a tool of discovery or a means of staying connected to others. One could use it as an outlet that would feed the artistic spirit of the creator, which existed in everyone.
A man often runs the risk of throwing away a witticism if he admits that it is his own.