No great marketing decisions have ever been made on qualitative data - John Sculley - Quotesmemo.com

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Slowly we have lifeted ourselves by our own bootstraps. Step by halting step, we have beat our way back

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John Sculley

No great marketing decisions have ever been made on qualitative data

Business, Data, Decision, Decisions, Marketing, Qualitative

Same Author Quotes

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.

Adoption, Industry, Technology, Way

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Fix, Jobs, Microsoft, Perfected, Philosophy

Great marketing cannot sell a pedestrian product very well.

Marketing, Money, Pedestrian, Pedestrians, Product, Sell

I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.

Industry, Pepsi, School, Training, Truck

When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.

Designer, Left, Taking, Thinking, Together

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