When should we nudge and when should we shove, I think, it's a political judgment. Obviously in some … - Richard Thaler

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I never was really into comics as a child, and I think if you miss the boat when you're a kid, you don't necessarily pick up on it when you're an adult.

Richard Thaler

When should we nudge and when should we shove, I think, it's a political judgment. Obviously in some situations we need shoves, we need laws. Fraud is against the law, murder is against the law, drunk-driving is against the law. We don't need just nudges.

Drunk, Law, Nudge, Shoves, Think, Thinking

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When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.

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My mantra is if you want to help people accomplish some goal, make it easy.

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So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.

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The lesson from behavioral economics is that people only save if it's automatic.

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There's no reason to think that markets always drive people to what's good for them.

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