I am not an action hero. That is not the only thing I did in my career. Many people know me because of my work with Pedro Almodóvar, or theater or films that I have done, aside from that. But, that was a part of my career that I embrace. I loved movies like Zorro and Desperado and The 13th Warrior, and other movies like that, that I have done and that contain some action, but it's not the only thing that I do.
People need to buy and want to. The selling itself becomes the entertainment, the sought-after good. . . In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer.