Studios felt like Blu-ray was going to be the next panacea, and so they dumped the prices (of traditional DVDs) and devalued the product. That's a misreading of consumer behavior as well as a misreading of the economic environment.
What do people fear most about death? I asked the reb. "Fear?" he thought for a moment. 'Well, for one thing, what happens next? Where do we go? Is it what we imagined?" That's big. "Yes. But there's something else. " What else? He leaned forward. "Being forgotten," he whispered.