The rules of logic are to mathematics what those of structure are to architecture.
People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Good food is always a trouble and its preparation should be regarded as a labour of love.
He who has ceased to pray has lost a great friendship.
American cinema is international like the fairy tales were international.
I was also interested in formulating the path of chemical reactions.