Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
Hannes Alfven
Most people today still believe, perhaps unconsciously, in the heliocentric universe. . . . Every newspaper in the land has a section on astrology, yet few have anything at all on astronomy. [Realizing that his plasma universe may take a long time to penetrate the popular consciousness. When addressing a number of physicists with the first half of the quote, the groups was at first incredulous, but nodded agreement upon hearing the remainder of the quote. ]
