Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
Perhaps the worst software technology of all time was the use of physical lines of code [for metrics]. Continued use of this approach, in the author's opinion, should be considered professional malpractice.