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Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force

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William Zinsser

Even a poor translator couldn't kill a style that moves with such narrative clarity.

Moving, Style, Narrative, Moves, Clarity, Translator
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Clear thinking becomes clear writing; one can't exist without the other.

Clear, Exist, Thinking, Writing

Writers can write to affirm and to celebrate, or they can write to debunk and destroy; the choice is ours.

Affirm, Celebrate, Choices, Write, Writing

The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.

Firsts, Important, Induce, Reader, Sentence

Never let anything go out into the world that you don't understand.

Anything Goes, Let, Understand, World

If you lose the dullards back in the dust, that's where they belong. You don't want them anyway.

Anyway, Belong, Dust, Ifs, Want
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