The most potentially transformative impact of social media is its ability to encourage brands to marry profit and … - Simon Mainwaring

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For me to be able to reach out to other people throughout all this has been great, people want to hear from me and hear my music right now so it keeps me happy. I cherish every moment. I have a different perspective on everything now. In the end, I think it will make me a better person.

Simon Mainwaring

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

Brands, Connect, Impact, Meaningful, Media, Start

Same Author Quotes

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Technology, Digital Revolution, Pace, 90S, Plans, Early

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Mean, Goal, Empowering, Marketers, Change, Customers

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Morning, Night, Lasts, Computer, See

The false separation between living and giving must end.

Giving, Separation, Ends, False, Living

Often motivated by a desire to maintain the existing status quo, sloth almost cost the U. S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.

Maintaining The Status Quo, Car, Sloth, Korean, Cost, European