The tiger is humbled by memories of prey.
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Most voters would rather have their purse or wallet stolen than be audited by the IRS.
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.
Politics is gut; commercials are gut.
The visual is important. "Let's get to work" says let's get it done, and that's what they want.
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
When a baby comes into the world, its hands are clenched, right? Like this?" He made a fist. "Why? Because a baby not knowing any better, wants to grab everything, to say the whole world is mine. But when an old person dies, how does he do so? With his hands open. Why? Because he has learned his lesson. " "What lesson?" I asked. He stretched open his empty fingers. "We can take nothing with us.
Write for yourself, not for a perceived audience. If you do, you'll mostly fall flat on your face, because it's impossible to judge what people want. And you have to read. That's how you learn what is good writing and what is bad. Then the main thing is application. It's hard work.
If I know I have everything prepared for when I get killed by a stalker, then I can go to sleep.
To always hit the target, throw a dart, then call whatever you hit the target.