The individual produces an object and, by consuming it, returns to himself, but returns as a productive and self reproducing individual. Consumption thus appears as a moment of production.
Unlike every other product that is now manufactured for the table, wine exists in as many varieties as there are people who produce it. Variations in technique, climate, grape, soil and culture ensure that wine is, to the ordinary drinker, the most unpredictable of drinks, and to the connoisseur the most intricately informative, responding to its origins like a game of chess to its opening move.