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I like chocolate. I don’t eat it, but I like the smell of it. People can drink with their eyes; I can eat with my nose. I would love to have a perfume based on chocolate.

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Clement Mok

It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.

Art, History, Needs, Philosophy, Structuring, Technology
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Very often, people confuse simple with simplistic. The nuance is lost on most.

Inspirational Life, Lost, Nuance, People, Simple, Simplistic

Design means being good, not just looking good.

Design, Design Process, Good, Looking, Looking Good, Mean

Five years ago, we thought of the Web as a new medium, not a new economy.

Economy, Internet, Technology, Thought, Web, Years

Remember the music is not in the piano.

Music, Music Is, Piano, Remember

Navigation is about wayfinding, you can't treat it as separate because many other things run parallel with it. If you look at studies in wayfinding, everything from exhibit design to building the cathedrals, it's about creating a complete system. It's about looking at the whole.

Complete, Creating, Design, Running, Things, Whole
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