Pride attaches undue importance to the superiority of one's status in the eyes of others; and shame is fear of humiliation at one's inferior status in the estimation of others. When one sets one's heart on being highly esteemed, and achieves such rating, then he or she is automatically involved in fear of losing status.
Rocky is a poor Italian boy from a poor Italian family, and he appreciates the buck more than almost anybody. He's only got two halfway decent purses so far, and it was like a tiger tasting blood