You gotta know when it's time to hang up. But when I finally go, let me go out on stage, my perfect ending. Don't let me go when I'm sick or asleep. Let me be in motion.
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.