Basically you're doing the best you possibly could do and until it's out there and until people are hearing good feedback, I guess that's how you know you've done something good. We're so close to it that it's hard to look outside because we're inside of it, so it's really nice when you hear good feedback on the outside.
When we can see an immediate payoff, we are more likely to change our behavior in the moment. This aligns our daily actions with our long-term interests.