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In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
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Jean-Luc Godard
Even with a small video we will always be able to do a small movie with friends and to show it to someone. You won't get the Oscar for it. But, after all, why are you writing and why are you filming?
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