I had an argument with my students on why they want to present their work in an iBook, it's like your sister who has no design training, put on some outfits in the bedroom, took some pictures, sent them to Apple and after paying 40 quid, you have a portfolio! I can't believe it.
There are two statements about human beings that are true: that all human beings are alike, and that all are different. On those two facts all human wisdom is founded.