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The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.

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Ed Mayo

We all need a story. It just turns out that the story we have been told for years - that people are naturally and primarily competitive and self-interested and that life is best shaped around that bleak fact - is bunkum

Bleak, Business, Primarily, Self, Years
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It's not competition and greed that makes the world go around, it's cooperating and caring

Business, Caring, Greed, World, Competition

What keeps things going, what sustains families, what makes work meaningful, what contributes to our wellbeing and what really connects us to Nature is cooperation

Cooperation, Future, Meaningful, Nature, Vision

Our life as consumers seems light years away from that of our grandparents. But you don't change human nature. Optimism, for me, is the belief that we can spread the opportunity for everyone to be fully human. Sustainability, like music, is an impulse to make sense of the world around us. It is core to our humanity. If you only like one composer, or think all the best music has already been written, you have reason for pessimism. If not, it is within us to have good reason for hope

Future, Thinking, Opportunity, Hope, Spread
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