Comedy Central was a great network, but 'Chappelle's Show' took it to a completely different level. Other shows got bigger because so many viewers were watching the 'Chappelle' reruns. For BET, the 'Real Husbands of Hollywood' has that same potential.
Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.