Studies have shown that 90% of error in thinking is due to error in perception. If you can … - Edward de Bono

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I am often asked why I use a variety of pen names. The answer is that this way readers always know which of my three worlds they will be entering when they pick up one of my books.

Edward de Bono

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Change, Emotion, Error, Errors, Optimistic, Thinking

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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Abilities, Creativity, People, Productivity, Strong, Teamwork

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Attitude, Change, Creativity, Longer, Problem, Way

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

Creative, Creativity, Forever, Imagination, Patterns, Same

You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.

Analyse, Design, Difference, Differences, Past

Creativity involves breaking out of established patterns in order to look at things in a different way.

Creativity, Education, Inspirational, Involves, Order