The neural processes underlying that which we call creativity have nothing to do with rationality. That is to say, if we look at how the brain generates creativity, we will see that it is not a rational process at all; creativity is not born out of reasoning.
What we have within the Sunni tradition is this clash between the literalists and all the other trends and the Salafi movement, that are very much acting on the ground and using the popular sentiment to act against the West.