But there's still so much you can do with technology to improve the customer experience. And that's the … - Jeff Bezos

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A lot of that I base on, "Is it still going to sound interesting and fresh to me in five years, am I going to be embarrassed by this in five years?" It's easier for me to do stark, moody, pretty stuff, and I have all this pop stuff inside me, but it's a lot more dangerous, and pop is just apt to sound contrived and sort of pedestrian if you're not careful.

Jeff Bezos

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.

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Things never go smoothly.

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Life's too short to hang out with people who aren't resourceful.

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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

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I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have. ’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.

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